February 29, 2012

It’s Just Feedback!

Posted in Articles at 7:21 pm by georgeelow

It’s Just Feedback!
One of the rules I teach in the “10 rules for Developing Win-Win Relationships that Lead to Revenue” is There is no Failure only Feedback.
 So often we see events and circumstances in our business and our life as failures and these so called failures provide reasons (aka excuses)  for us to quit.
What would happen if you looked at these so called “failures” as just feedback?  I think that if we took everything that happens to us as feedback, we would all become ferocious learning machines.
If you are communicating with someone, either in face to face conversation, through your marketing material, or over the telephone, and you fail to get the response you are looking for, what do you do?
The answer is simple, you alter your communication until you get the result you want.  You look at the failure as simply feedback and make adjustments.
 Living your life by this one simple rule changes all areas of your life, especially the areas that demand persistence and the wisdom of learning from “what doesn’t work”.  Like building and growing a business.  Learning what doesn’t work is equally as important as finding out what does.  Paying attention to feedback is critical.
 People tend to give up too easily. How many relationships, both business and personal, end because people “fail” to get what they want immediately?  How much business do we miss out on because we take “failures” as a reason to quit or back off?  
Thomas Edison’s 10,000 experiments looking for a filament to work in his light bulb is a great example of this principle.  When asked, “It must be hard to have failed 10,000 times!” Edison replied, ” I didn’t have 10,000 failures.  I just found 10,000 ways not to make a light bulb.”  
Where in your life or business are you ignoring the feedback and accepting the failure?  What would happen if you applied this rule?  Are you willing to give it a try this week?  
Remember…No failure…only feedback!
 I would love to hear your thoughts and how this rule worked for you.

 Have a great week!!

January 19, 2012

The New Way of Marketing

Posted in Articles tagged , , , at 6:52 pm by georgeelow

THE NEW WAY OF MARKETING

The days of being able to “push” your message on people are long gone.  Today’s world is different.  Now it is about building relationships with our potoential clients and customers.  It’s more true now that ever before that “people do business with people they know , like and trust”  Fortunately, with Social Media, we are exposed to more people online everyday that we can begin to build relationships with….if you do it right.

Below are 5 tips for building strong relationships through Social Media, to help you gain more credibility and trust.  The result….new clients.

1.        Be interested in other people.  You must have an interest in all people, not just people you are hoping to prospect or sell too.  Find a common interest or something you are curious about on their profile and ask them about it.  Begin a conversation that has absolutely nothing to do with yourself. 

 2.       Be nice.  Make sure that all of your posts, comments, likes and shares on Social Networks reflect who you are and who you want the world to see.  If you are using Social Media to help grow your customer base it is best not to type when angry or have arguments online.  Remember, don’t put anything on the internet you wouldn’t want your grandmother to see.

 3.       Be of Value.  Share or write content that will be of interest to your target market.  By providing good, quality information, tips and recommendations that will benefit your ideal customer you will position yourself to be the “go to” person in your field.

  4.       Make yourself Accessible.   Make it easy for people to connect with you.  Have an email address and phone number on your profile.   Set up a fan page with an opt -in box to allow people to sign up for your newsletter or other information you can send via email.  This allows you to stay in touch.

  5.       Be personal.  When you are sending a friend request or you receive one always include a personal message.  Start the relationship off right.  Say hello.

 

If you follow the 5 tips above you will be starting a “pull” campaign for your message.  This means that potential clients will start to come to you instead of you having to go and look for them.  It is a lot easier to build a business and make money quickly when people are looking for you!

January 4, 2012

Happy New Year!

Posted in Articles at 10:17 pm by georgeelow

Welcome 2012! This year I have decided to create a theme for the upcoming year. For me, my keywords are growth and adventure. I am looking forward to growing, both personally and professionally. There are lots of exciting things on the horizon and Iook forward to sharing them!